Our Social Purpose

Caring for our internal teams, those within the communities where we live, work and play, and our environment, has always been a part of the collective DNA throughout our family of companies. In 2018 we gave it a name — Social Purpose — and launched the #FirstServeOthers hashtag as a way to share our stories and inspire others to engage in Social Purpose activities.


We focus our efforts within three key pillars:

Our People

  • Our reputation we have as a great place to work/employer of choice
  • Our programs we provide to support each other
  • Our shared commitment to support diversity and inclusion

Our Community

  • Our geographic service areas
  • Our respect for the places our people live, work and play
  • Our support for causes in our communities

Our Environment

  • Our focus on running sustainable operations
  • Our desire to educate our stakeholders
  • Our products and services provided to customers
Through purposeful policies, thoughtful programs and company initiatives, we make meaningful impacts in each of these areas as part of our mission to #FirstServeOthers. When we #FirstServeOthers through our Social Purpose activities, we fulfill the deepest value held within FirstService.