a. What is it
b. How will we measure effectiveness
4. Events Calendar Review/”Calendar-worthy” Events 5. Guest contributor: Emily Shafer, Brand Sherpa, Paul Davis Restoration.Topic: Leveraging events to build culture and foster goodwill among internal and external audiences
6. Available tools/resources\a. All: http://purpose.firstservice.com/tools/ PW: FirstServeOthers
7. Open Discussion 8. Q&A