The holidays are supposed to feel warm and abundant, but for many families, that just isn’t the case, especially this season. Rising inflation has pushed the cost of groceries, utilities, and transportation to uncomfortable highs, and reductions in SNAP benefits across the country mean many households are facing bigger gaps with fewer resources to fill them. The result? More neighbors quietly struggling, and more opportunities for all of us to step up.
Understand the Real Pressures People Are Facing
Even small increases in everyday costs hit hard for families already living close to the edge. When the price of basics like milk, eggs, and produce climbs, SNAP benefits don’t go as far. Add in higher heating bills and year-end expenses, and the holidays stop feeling celebratory and start feeling overwhelming. Recognizing these realities makes us more attentive, empathetic supporters.
Give in Ways That Directly Reduce Stress
You don’t have to make a grand gesture to make a real impact. Consider supporting local food banks, which are seeing greater demand as grocery prices climb. Gift card drives (especially for supermarkets and pharmacies) give families the dignity of choosing what they need most. Schools, churches, and community centers often run coat drives, toy drives, and meal programs that benefit directly from even small donations.
Offer Time, Not Just Things
For someone struggling, navigating resources can be confusing and exhausting. Volunteering your time — to help distribute food, deliver donations, pack holiday meal kits, staff warming centers, locate available community resources — can be just as valuable as donating money. Human warmth and a friendly face matter more than we think.
Check In on People Personally
Sometimes the most meaningful support is quiet and personal. A simple text checking in on a colleague, neighbor, or friend can be a lifeline. Loneliness and financial stress often travel together, and knowing someone sees you can lighten the load.
Advocate for Long-Term Solutions
Giving today is essential—but so is pushing for policies that strengthen social safety nets. Supporting organizations that advocate for food security, affordable housing, and expanded SNAP benefits helps ensure families aren’t left vulnerable once the holiday generosity fades.
This season, generosity doesn’t have to be big to be powerful. A small act of kindness can ease someone’s burden, brighten a difficult month, or remind a family they’re not facing this alone. Isn’t this what the holidays should be about anyway?