October 1 marks the start of CertaPro’s sixth annual Paint it Pink campaign, aimed at raising funds for breast cancer research in partnership with the Breast Cancer Research Foundation (BCRF) and Breast Cancer Canada. Since its inception in 2019, the campaign has raised $555,000, funding approximately 11,000 hours of critical research through the BCRF.
From October 1 to November 30, CertaPro franchisees will donate a percentage of every completed painting project to support this vital cause. Local businesses and CertaPro’s corporate team are also pitching in by organizing fundraising events. This year, CertaPro is setting an ambitious goal to raise $160,000, which would fund about 3,200 hours of research or cover the enrollment of 64 patients in BCRF-supported clinical trials.
“The idea for Paint it Pink came from a franchisee who lost his wife to breast cancer and wanted to do something meaningful in her memory,” shared Mike Stone, President & CEO of CertaPro Painters. “At CertaPro, we believe in giving back to our communities and supporting causes close to our hearts. Paint it Pink gives us a chance to live our values while contributing to BCRF’s mission of finding a cure for breast cancer.”
This year’s Paint it Pink campaign features several exciting initiatives:
- Coast-to-coast Social Media Campaign: CertaPro will virtually “paint” iconic landmarks like the Golden Gate Bridge, Times Square, and the CN Tower pink. Follow the journey on social media @certapro.
- Local Franchise Efforts: Participating CertaPro franchises will have dedicated Paint it Pink pages on their local websites with resources and ways to get involved.
- Partnering with Local Businesses: Many franchisees collaborate with nearby businesses to raise awareness by “painting” them pink or hosting local events like 5K runs and picnics.
- Corporate Team Step Challenge: CertaPro’s corporate team will hold a step challenge, with donations going toward Paint it Pink. The company will also contribute up to $4,500 if the challenge goal is met.
Everyone is invited to take part in Paint it Pink—whether through a direct donation, attending a local event, or supporting franchise fundraising efforts. Together, we can bring hope and make a meaningful impact in the fight against breast cancer.
